PLAY LIST_ 1
ZAK Project Space, Castello di Monteriggioni (Siena)
14 January – 4 p.m./ 15 January – 12 a.m.
A series of video projections and a round table to reflect how the World Wide Web
has changed the geographies private and collective.
A meta-linguistic reflection, which investigates the web interconnectivity through the same means.
An Internet platform will host the work of the following artists: Andreas Angelidakis, Alterazioni Video,
Cory Arcangel, Marco Cadioli, Diego Caglioni, Gregory Chatonsky, Mauro Ceolin, Constant Dullaart, Chris
Heller, Arne Huebner, IOCOSE, Gretta Louw, Albertine Meunier, Claudia Rossini, Daniel Stäbler, Spam the
musical, Carlo Zanni, Theo Seeman.
SPECIAL GUESTS: Alessio Bertallot, Andrea Bruciati, Marco Cadioli, Vito Campanelli, Gloria Maria
Cappelletti, Mauro Ceolin, IOCOSE, Miltos Manetas, Fabio Paris, Domenico Quaranta, Elena Giulia Rossi,
Valentina Tanni, Carlo Zanni.
FOLLOW US online at www.ustream.tv
By 2015, global Internet traffic will quadruple. Over the past decade, the global spread of Web 2.0 has
revolutionized the approach to the individual network and the way in which the individual represents him
or herself and relates to the outside world. In a few years, we have moved from a simple passive use of static
hypertext documents, the typical Web 1.0, to a more accessible way of managing content, typical of online
applications such as blogs, IM, google, youtube, facebook , myspace, twitter, giving everybody the opportunity
to speak in real time and without space limitations. The urgency of sharing the intimate becomes more
pronounced as it increases the availability and distribution of these means of expression. The flâneur observes
the network, but at the same time wants to be seen as the protagonist of life that he has built. He plays through
a self-representation not only dictated by a desire for narcissistic self-congratulation, but also by an obsessive
search for consensus and approval from his audience that makes the virtual interaction and exchange more
intense. “The world wants to watch and be watched at the same moment” teaches Palomar, and just like Italo
Calvino’s character, the modern individual in his self-representation is a virtual window from which the inner
universe overlooks the outer and vice versa.
The expansion of Web 2.0 on a global scale also seems to have generated a change in the perception of distance
and geographical boundaries. This phenomenon would, in turn, helped to spread a general feeling of belonging
to a mutable and open world, the boundaries of which seem to constantly re-register. The internal geography
of the individual changes, alongside these territorial changes and, consequently, so does the relationship
between the individual and its territory of origin, intended as a socio-political space. While it will exacerbate the
impression of rootlessness, cultural nomadic orientation and of an intellectual challenge to the authorities, on
the other hand there is an increasingly widespread desire for membership within a free, non-political and non-
geographically localized community , representing a sort of alternative world where everything is possible.
